It's somewhat offset, but I think those costs are vastly overstated on the BY. NFL games cost just north of 100k to produce, so a college game probably is 2/3 of that (local operators, many fewer cameras, etc.) Basketball production is probably much less, on ESPN+ those are often a single camera. So assuming you have 2 football games and 6 basketball games on ESPN+ the school's cost is likely ~3-400k a year. I'm sure the school has some flexibility for non-revenue sports. Now the ironic part ofc is that the worse you are the more games end up on that network so there is certainly incentive to win and grow your brand.