Tech is a very difficult job.
The expectations remain high. Texas [the state] does have quality depth of talent and generally 2-3 Top Tier players per recruiting cycle.
But Tech is at best the #4 program in the state.
Baylor, Texas, & ATM are all clearly superior programs [currently]. All are clearly superior educational institutions [still matters to many recruits]. All are far better geographic locations.
Lubbock is 5 hours from DFW, 6 hours from SA, & 8 hours from Houston. Baylor, Texas & ATM are all within 3 hours [or much less] of all three areas. West Texas produces few high level talents. Beard built the Tech Men’s BB program as Transfer U with a small handful of under the radar recruits.
Tech has to battle TCU, Houston & Rice for the players that the Big 3 and OOS schools don’t get [and it isn’t uncommon to see 40-50 Power 5 schools at Texas AAU events].
One positive: with (1) WVU, OU, and OSU trending downward, (2) Kansas remaining terrible, and (3) ISU, KSU, and TCU rebuilding after heavy graduations the past 2 years, opportunity exists for quick advancement with savvy recruiting and solid coaching.
That said, Tech is more likely a long term rebuild not a quick turnaround.