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The Red Sox are cutting payroll because they want to reset the luxury tax penalty plus FSG (a.k.a. John Henry) is overextended and took his profits from the Red Sox to go buy other teams. What you say about NESN 360 is true that they don't carry all of the games, but this is par for the course in sports in general. For example, to watch last weekend's 3-game Red Sox-Yankees series you had to have Apple TV+, Prime Video, and NESN/YES/MLB on cable, and depending on how close you live to Yankee Stadium where the games were played determined which service was gonna work for which games. It's a mess - cable and streaming - and there's no end in sight to this ridiculous setup.Unfortunately, that is what they need to charge to try to remain close to revenue neutral due to cord cutting and I don't think it has been successful.. People are speculating that the Red Sox have been cutting payroll in front of the reality that revenues from NESN have peaked and will decline going forward. (Remember the Bally Sports RSNs going bankrupt?)
And, NESN does not carry all of the Red Sox games as some games are on FOX/TBS/ESPN/Apple TV+ so you would need access to those services to watch all of the games.
Spreading the content across multiple networks and platforms is how they are squeezing every last drop of blood from the stone. The B1G is taking a page out of MLB's playbook with its latest TV contract as it has also discovered that selling the parts is worth more than the whole. In the end if people don't want to pay for sports because they have better ways to spend their time, then they're not going to, and it will just die as a form of entertainment. Maybe then schools can get back to being just schools.