From the linked article, I'm referring to this Glenn Jacobs.
Glenn Jacobs, senior coordinating producer of ESPN’s New & Next Group (a 25-30-person group that focuses on new content plays for the company), said his staff has spent a lot of time researching what ESPN viewers are paying attention to on social media. They found that ESPN viewers are very interested in WWE content. For example: Last Monday’s WWE Raw, which airs on USA Network, was the most-talked about topic among SportsCenter’s nearly 26 million Twitter followers (The ESPN researchers look at hashtags and key words). WWE content, in fact, drew three times as many as mentions as the second-most talked about topic that night: LeBron James. Jacobs said WWE Raw has been a top five talked-about topic over the last five weeks among SportsCenter followers on Twitter and a top 10 topic for 15 straight weeks.
Here's his full bio from ESPN. He graduated from Rockville High in 1988 (Same year and school as Mike Ferrell from football recruiting sites).
Glenn Jacobs - ESPN MediaZone