One of the reasons Arby’s owners bought BWW for $2.9B in 2018.
ABOUT BUFFALO WILD WINGS...AND SPORTS BETTING
BY
BART SHIRLEY
Sports betting and daily fantasy sports company DraftKings is close to a marketing deal with
Buffalo Wild Wings. Sources near the deal confirmed that negotiations were proceeding between the two companies.
Sports betting at a Buffalo Wild Wings may seem like one of the more unlikelier scenarios, but it’s actually based in some measure of reality. The restaurant is very interested in expanding into sports betting.
“As the largest sports bar in America, we believe Buffalo Wild Wings is uniquely positioned to leverage sports gaming to enhance the restaurant experience for our guests. We are actively exploring opportunities, including potential partners, as we evaluate the next steps for our brand.”
The hot wing chain has a long road of regulatory hurdles to clear before it begins accepting wagers on the games it shows. However, a partnership with DraftKings may allow them to jump some of those obstacles.
DraftKings was first to the market with an online Sportsbook in New Jersey and its experience with negotiating the New Jersey gaming regulations would be invaluable to a partner like Buffalo Wild Wings. The presence of DraftKings sports betting booths or kiosks in every Buffalo Wild Wings could attract customers who prefer watching in the more communal atmosphere of a Las Vegas Sportsbook on game days.
Gaming industry experts predict 32 states will have legal sports betting by 2033. Most states already have Buffalo Wild Wings.