This is completely backwards.
Current students don't care about football? While student attendance is down across the country, so is *all* attendance. Moving it on campus incentivizes more people to come because the event is right there in front of them and they can see the people there, the tailgating, the stadium, the cars pouring into campus. It's easy to get the ones onboard who didn't know they'd enjoy it.
Current students are the ones who become lifelong fans of college sports because it's their alma mater, they build the connection to the school and the program they followed as students. This model has proven successful at every major athletic school.
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