SNY Huskies All Access - a good sign

[CAHUSKY]

Actually in general, audience psychographics are more important then demographics when selling a product.

Agreed. Our marketing is based primarily on psychographics. I'm sure 99% of the board is absolutely bored stiff by this thread.

 

[J187Money]

And when is DISH going to put SNY back on their roster of channels? This sucks
Good thing I have season tickets.

DISH seems to have specifically gone after value (low cost) leaving DirecTV to capture all of the sports nuts for satellite.

 

[FAIRTIDES]

tried taping it last nite, but it was a half hour late in starting, taped half hour of loudmouths lol. the first 30 looked good though, excited to see the rest. Still don't want GDL anywhere near this program though. Facebook page didn't look good, who cares can the kid play or what??

Give GDL a break. He's still getting used to touch-tone phones. He'll come around.

 

[Palatine]

I'm telling you some ads are purchased regardless of the rating of the show or even the time slot. Yes, I know. I responded to that in my 28 Aug post. The station has the right to run the spot whenever they want. Sometimes, yes, sometimes no. It is the cheapest rate available for running an ad. If they haven't sold slots on a "cold" show it may get a bunch of these ads placed on it. That would make no sense as cold shows do not deliver the ratings that good advertisers are after. Besides, it is irrelevant, the station must deliver a specific number of ratings points. Have you ever seen a show at 4am when the same ads seem to run at almost every break? That is why. Actually, no, the reason is because that the ratings of those 4 AM shows are low and they must run the ad multiple times to reach the contracted gross rating points. You don't actually think the advertiser said run my ads during every slot o from 4am to 5am do you? I just explained that.

I still have one question. What point are you trying to make?

 

[hthusky74]

I still have one question. What point are you trying to make?

Quite simply that the appearance of an ad on a show does not necessarily indicate that the advertiser requested that show. That appeared to be your original presumption and it is not necessarily true.

 

[Palatine]

Audience demographics

Audience demographics are included in the criteria for ratings points.

 

[Palatine]

Quite simply that the appearance of an ad on a show does not necessarily indicate that the advertiser requested that show. That appeared to be your original presumption and it is not necessarily true.

I never presumed or said anything of the sort. I pointed that out to you that in my very first response.

Go back and read my original post. The fact that national advertisers appear on our show is a very good sign. The fact that the show obviously sold out is a very good sign. It shows the Huskies are a valuable property. The list of advertisers on our show is nothing sort of amazing for this type of program which usually would be a collection of self-promos for the Mets, PSA's and a few local spots.

 

[Husky25]

Watched the Huskies Spring practice special on SNY. What impressed me? The quality and quantity of the advertising on the program. Yep, there were lots of Bob's furniture ads and local hospitals, lawyers and bug service, which is great, don't get me wrong. All advertisers are good. They denote interest in UConn programming. They believe you are a good investment, a good market.

But here's what caught my eye, McDonald's, Lexis (not a car dealer, a national ad), TD Bank, Duane Reade, Verizon, Firestone, Citibank, Toyota (see Lexis), Vonage, some of them had multiple ads.

So let me understand this post correctly. Out of everything included in the Huskies All-Access football showcase, what impressed you was not anything football related or even production quality of SNY. It was the commercials?!?!?! I DVR'ed the show for the sole express reason to fast forward through the commercials!!!!

What impresses me is that there are over 30 posts arguing the merits and treatment of a national McDonalds ad vs that for Bob's Discount Furniture.

Has UConn football really come to this? Where the only silver lining is the quality of tv advertisments that, if the viewing public had their druthers, would be over once they were done using the toilet, getting a beer, or grabbing some food, if they were not FF'ed in the first place.

 

[FAIRTIDES]

So let me understand this post correctly. Out of everything included in the Huskies All-Access football showcase, what impressed you was not anything football related or even production quality of SNY. It was the commercials?!?!?! I DVR'ed the show for the sole express reason to fast forward through the commercials!!!!

What impresses me is that there are over 30 posts arguing the merits and treatment of a national McDonalds ad vs that for Bob's Discount Furniture.

Has UConn football really come to this? Where the only silver lining is the quality of tv advertisments that, if the viewing public had their druthers, would be over once they were done using the toilet, getting a beer, or grabbing some food, if they were not FF'ed in the first place.

It is appropriate to look for signs that a reasonable portion of the "UCONN" brand remains intact. What I and, I guess, others saw was what amounted to a UCONN Infomercial sponsored by significant products not named "Bob's." It's a positive sign, nothing more. But important, given SNY's primary market.

 

[Husky25]

It is appropriate to look for signs that a reasonable portion of the "UCONN" brand remains intact. What I and, I guess, others saw was what amounted to a UCONN Infomercial sponsored by significant products not named "Bob's." It's a positive sign, nothing more. But important, given SNY's primary market.

Dug pretty deep for a pretty unsubstantial amount of evidence. Me thinks the OP is trying to connect cause to effect where mere circumstantially spun evidence exists.

 

[FAIRTIDES]

Dug pretty deep for a pretty unsubstantial amount of evidence. Me thinks the OP is trying to connect cause to effect where mere circumstantially spun evidence exists.

Do you represent an ad agency, buy advertising (my humble and only experience) or sell "time?" If so, I and my ill-conceived, lay-person's observation, will go quietly.

 

[Husky25]

No I don't. My only point (a potential ill-conceived, lay-person's observation, in its own right), is that the only positive that the Original Poster extracted from a Television program about football, was not a football related topic whatsoever.

Hey, if you want to hang your hat on what commercials pop up when, knock yourself out. I'm a little more interested in what the product on the field will potentially look like in August, which is what I thought I was going to read about when I clicked on a football thread topic indicating, "a good sign."

 

[Palatine]

So let me understand this post correctly. Out of everything included in the Huskies All-Access football showcase, what impressed you was not anything football related or even production quality of SNY. It was the commercials?!?!?! I DVR'ed the show for the sole express reason to fast forward through the commercials!!!!

What impresses me is that there are over 30 posts arguing the merits and treatment of a national McDonalds ad vs that for Bob's Discount Furniture.

Has UConn football really come to this? Where the only silver lining is the quality of tv advertisments that, if the viewing public had their druthers, would be over once they were done using the toilet, getting a beer, or grabbing some food, if they were not FF'ed in the first place.

The value of television programming is the single most important thing in college and professional sports. Period.

 

[hthusky74]

The value of television programming is the single most important thing in college and professional sports. Period.

The single most important thing is winning (preferably in a "real" conference). Without winning you have no tv programming.

 

[ZackB05]

I don't even know if its logistically possible, but I would love to see this continued as a 3-4 show series in August and September. Kind of like how the NFL does Hard Knocks. I would think it would lead to more interest in the program and hopefully to additional ticket sales. If the fans became more familiar with the players and program it could only lead to good things. It could also be a good marketing tool to recruits. Great job by SNY.