SNY Huskies All Access - a good sign

[Palatine]

Watched the Huskies Spring practice special on SNY. What impressed me? The quality and quantity of the advertising on the program. Yep, there were lots of Bob's furniture ads and local hospitals, lawyers and bug service, which is great, don't get me wrong. All advertisers are good. They denote interest in UConn programming. They believe you are a good investment, a good market.

But here's what caught my eye, McDonald's, Lexis (not a car dealer, a national ad), TD Bank, Duane Reade, Verizon, Firestone, Citibank, Toyota (see Lexis), Vonage, some of them had multiple ads.

Lot's of times, this type of programming is filled with free self-promotion advertising, like ads for Mets games or PSA's. There simply were not many of those, ad space was SOLD on this program. A lot of ad space was sold. Translation; the Huskies are a valuable product for SNY. And that is a very good sign.

 

[sportsart]

A lot of ad space certainly was sold. I'm not one to gripe but there was way too many commercials.

I really enjoyed the behind the scences but the ebb and flow of the show was hurt by all the breaks.

They touched on a few things that they could have gone deeper on but then boom....commercial. Like the positions and coaches meetings.

I did like GDL's comment about not liking a kid's Facebook page.

 

[huskymedic]

I did like GDL's comment about not liking a kid's Facebook page.

TJW also talked quite a bit about recruiting high character but talented kids...

 

[hthusky74]

Watched the Huskies Spring practice special on SNY. What impressed me? The quality and quantity of the advertising on the program. Yep, there were lots of Bob's furniture ads and local hospitals, lawyers and bug service, which is great, don't get me wrong. All advertisers are good. They denote interest in UConn programming. They believe you are a good investment, a good market.

But here's what caught my eye, McDonald's, Lexis (not a car dealer, a national ad), TD Bank, Duane Reade, Verizon, Firestone, Citibank, Toyota (see Lexis), Vonage, some of them had multiple ads.

Lot's of times, this type of programming is filled with free self-promotion advertising, like ads for Mets games or PSA's. There simply were not many of those, ad space was SOLD on this program. A lot of ad space was sold. Translation; the Huskies are a valuable product for SNY. And that is a very good sign.

With advertising, space/time is sold in many ways and charged accordingly. You may buy ads on specific shows. You may buy ads that will air certain days and or during certain blocks of time. The cheapest rates are for ads that run at the discretion of the station/network/cable provider. They are the cheapest because they may run them at 4am for example. In print advertising they call that Run of Press or ROP. That means they place the ad on whatever page of the newspaper they want to. I forget what they call it in tv advertising, but it is the same concept. So it may be that McDonalds, etc. had no idea that their ads were running on the UConn telecast. On the other hand, they may have specifically requested those slots. Or some may have requested those slots and the others didn't. My point is, don't assume that an advertiser is in a slot because they specifically requested it. It doesn't always work that way.

 

[Carl Spackler]

I'm just very happy to have seen this program on television, several times now. I think it was well produced, and very well done overall. I think it can, and will, do a great job of promoting UCONN, in many ways.

For those that don't have the opportunity to actually set foot inside the football facilities, or may have not been on campus since graduating 10-15-20+ years ago...... it's probably an eye opener to what the school is like now.

FOr me, it's just neat to see it all on TV.

I really, am just itching like hell for football season. I've been waiting for this season for a long, long time.

 

[CAHUSKY]

With advertising, space/time is sold in many ways and charged accordingly. You may buy ads on specific shows. You may buy ads that will air certain days and or during certain blocks of time. The cheapest rates are for ads that run at the discretion of the station/network/cable provider. They are the cheapest because they may run them at 4am for example. In print advertising they call that Run of Press or ROP. That means they place the ad on whatever page of the newspaper they want to. I forget what they call it in tv advertising, but it is the same concept. So it may be that McDonalds, etc. had no idea that their ads were running on the UConn telecast. On the other hand, they may have specifically requested those slots. Or some may have requested those slots and the others didn't. My point is, don't assume that an advertiser is in a slot because they specifically requested it. It doesn't always work that way.

True. It's incredibly unlikely it was purposefully placed in that time slot. You usually place a buy on a channel or group of channels and a block of time.

 

[Nostical]

I understand there are lots of "inside advertising" nuances that make the McDonalds ad less an endorsement of UConn football than a slotting option by the station, but even so--Palatines point is still important on other grounds.To the viewer, seeing national ads on a broadcast simply (if subliminally) raises its status and gives it greater cache. And that can help alter the overall perception and credibility of what's being shown.
The problem is that few folks knew it was on--or when to tune in. I still don't know if it was archived for viewing on the web? I still haven't seen it.
I sent Warde a note saying he or the AD's office should be "tweeting" or emailing all season ticket holders (heck all alumni) whenever shows like this are scheduled. Why not? We're all busy and unlikely to know about it. Yet we have the ability today with social media to keep building support for the brand by keeping everyone informed.

 

[coachcap]

To Palatine's point, If you're seeing a Duane Reade commercial, you know that SNY is targeting the New York audience as that pharmacy chain has not made any great inroads in to Connecticut. That, by association, is good marketing of the Husky product in Gotham.

 

[ScottBonz]

I've only watched the first 10 minutes but pp's Toyota highlander is not big 5 conference material.


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[Palatine]

With advertising, space/time is sold in many ways and charged accordingly. You may buy ads on specific shows. You may buy ads that will air certain days and or during certain blocks of time. The cheapest rates are for ads that run at the discretion of the station/network/cable provider. They are the cheapest because they may run them at 4am for example. In print advertising they call that Run of Press or ROP. That means they place the ad on whatever page of the newspaper they want to. I forget what they call it in tv advertising, but it is the same concept. So it may be that McDonalds, etc. had no idea that their ads were running on the UConn telecast. On the other hand, they may have specifically requested those slots. Or some may have requested those slots and the others didn't. My point is, don't assume that an advertiser is in a slot because they specifically requested it. It doesn't always work that way.

The network is required to meet a number of ratings points. The contract could be with a specific show but my guess for SNY it is by daypart. The national ad buys are probably a high number of ratings points. The fact that there were so many national ads on All Access means that that SNY believes it could fulfill it's rating obligation quicker on All Access. The high volume of commercial breaks on this show means that SNY probably sold all the air time it possibly could on our show. It looked sold out.

It don't know your point, my is, and remains, the quality and quantity of ads, specifically national ads, on our show, was a very good sign. BTW, I own an ad agency.

 

[huskymedic]

I've only watched the first 10 minutes but pp's Toyota highlander is not big 5 conference material.


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Think he should have been on a Harley?

 

[hthusky74]

The network is required to meet a number of ratings points. The contract could be with a specific show but my guess for SNY it is by daypart. The national ad buys are probably a high number of ratings points. The fact that there were so many national ads on All Access means that that SNY believes it could fulfill it's rating obligation quicker on All Access. The high volume of commercial breaks on this show means that SNY probably sold all the air time it possibly could on our show. It looked sold out.

It don't know your point, my is, and remains, the quality and quantity of ads, specifically national ads, on our show, was a very good sign. BTW, I own an ad agency.

They are only required to meet the rating points if the ad time was sold on that basis. Typically some of the ad budget goes to specific shows or time slots and the rest is tossed into the ROP bucket which are the cheapest rates, but not necessarily the most effective. Did you ever wonder why you see the same commercial 3 or 4 times in half an hour sometimes? That's why. They may be filling the ad slots with the ROP ads, we have no way of knowing. Just as we have no way of knowing that all the ad slots were sold. They don't broadcast dead air if there is a slot that isn't filled. They will run a PSA or an ad for the station or one of it's shows. Bottom line, is we have no way of knowing. I'm just saying that you should be measured and not assume. Now, if you see Ronald McDonald wearing a Husky T-shirt, that would be indicative that they wanted the ad on that show. I went to UConn and then went to graduate school at the University of Tennessee where I majored in Advertising.

 

[Palatine]

They are only required to meet the rating points if the ad time was sold on that basis. Typically some of the ad budget goes to specific shows or time slots and the rest is tossed into the ROP bucket which are the cheapest rates, but not necessarily the most effective. Did you ever wonder why you see the same commercial 3 or 4 times in half an hour sometimes? That's why. They may be filling the ad slots with the ROP ads, we have no way of knowing. Just as we have no way of knowing that all the ad slots were sold. They don't broadcast dead air if there is a slot that isn't filled. They will run a PSA or an ad for the station or one of it's shows. Bottom line, is we have no way of knowing. I'm just saying that you should be measured and not assume. Now, if you see Ronald McDonald wearing a Husky T-shirt, that would be indicative that they wanted the ad on that show. I went to UConn and then went to graduate school at the University of Tennessee where I majored in Advertising.

What other way would you buy air time besides rating points? Even specific shows are required to deliver a certain amount of points. If they don't the contract is not fulfilled.

Yes, I know why ads run numerous times during a show, it's because there is a difference between reach and frequency. What I don't understand is what point you are trying to make.

 

[ScottBonz]

Think he should have been on a Harley?

Yeah, I like that. I mean if we want to be taken seriously in BIG country we gotta be rocking American. Toyota sends a bad message to Michigan and Ohio. A Harley or a ford super duty would have been appropriate. A hot European car if we are going for ACC. A Rav-4 is just screaming AAC.


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[FAIRTIDES]

A lot of ad space certainly was sold. I'm not one to gripe but there was way too many commercials.

I really enjoyed the behind the scences but the ebb and flow of the show was hurt by all the breaks.

They touched on a few things that they could have gone deeper on but then boom....commercial. Like the positions and coaches meetings.

I did like GDL's comment about not liking a kid's Facebook page.

Never complain about the number of legitimate products; especially expensive products, that buy time. It means an agency or other third party has proven, to time buyers, that a show will generate eyeballs with money. That and the overall quality of the show's production is, I feel, a good sign. However, like every thing else involved in advertising, promotion, image manufacturing, it requires constant follow-up and reinforcement. And, it's really expensive.

Keep it up, guys!

 

[UConnDan97]

It was really nicely done. And I have been increasingly impressed by SNY. I don't know all of the specifics of how the relationship will carry on in the future, but I sure would not mind SNY being a regular location to find UConn sports products...

 

[joey3$trike$]

tried taping it last nite, but it was a half hour late in starting, taped half hour of loudmouths lol. the first 30 looked good though, excited to see the rest. Still don't want GDL anywhere near this program though. Facebook page didn't look good, who cares can the kid play or what??

 

[huskymedic]

Facebook page didn't look good, who cares can the kid play or what??

Apparently UConn is not the only one concerned about who reps the program despite skill level... http://www.ajc.com/weblogs/college-...an-state-signee-has-scholarship-pulled-profa/

 

[joey3$trike$]

Apparently UConn is not the only one concerned about who reps the program despite skill level... http://www.ajc.com/weblogs/college-...an-state-signee-has-scholarship-pulled-profa/

referring more to GDL stalking some kids facebook page, creepy lol..

 

[sportsart]

referring more to GDL stalking some kids facebook page, creepy lol..

If they weren't checking facebook pages I'd have a problem.

You can tell a lot about a kid by his online postings.

 

[CAHUSKY]

What other way would you buy air time besides rating points?

Audience demographics

 

[MilliniumPrince]

tried taping it last nite, but it was a half hour late in starting, taped half hour of loudmouths lol. the first 30 looked good though, excited to see the rest. Still don't want GDL anywhere near this program though. Facebook page didn't look good, who cares can the kid play or what??

I had the same experience. I set my DVR to catch the next one

 

[hthusky74]

What other way would you buy air time besides rating points? Even specific shows are required to deliver a certain amount of points. If they don't the contract is not fulfilled.

Yes, I know why ads run numerous times during a show, it's because there is a difference between reach and frequency. What I don't understand is what point you are trying to make.

I'm telling you some ads are purchased regardless of the rating of the show or even the time slot. The station has the right to run the spot whenever they want. It is the cheapest rate available for running an ad. If they haven't sold slots on a "cold" show it may get a bunch of these ads placed on it. Have you ever seen a show at 4am when the same ads seem to run at almost every break? That is why. You don't actually think the advertiser said run my ads during every slot o from 4am to 5am do you?

 

[hthusky74]

Audience demographics

Actually in general, audience psychographics are more important then demographics when selling a product.

 

[jackl]

And when is DISH going to put SNY back on their roster of channels? This sucks
Good thing I have season tickets.