SNY article - acquired UConn women's bball w/ Men's and Football

[Carl Spackler]

http://today.uconn.edu/blog/2012/05...ll/?utm_source=twitterfeed&utm_medium=twitter


Make what you will of this info. I was going to type a long thing, but just erased it all. Just understand that UConn sports - women's, men's bball and football now has cross sectional opportunity to reach 13.7 million television sets with live sports programming in the CT, NY, NJ, and eastern PA region, and the tier 1, primetime scheduling slots for all of those sets for each sport are up for sale in a few months if ESPN can't provide the same primetime scheduling opportunities and tries to put big east football on tuesdays and wednesdays.

And - that the situation that involves television sets in our region, is the same scheduling situation for prime time slots that exists in a variety of Big East markets.

Some of the powers that be may have wanted the big east weakened a year ago, and they're going to be pushing every inch of the propoganda machine they can as well, in coming months - and that propoganda machine is powerful.......

But thing about propoganda, is that it's just propoganda, and it defeats it's own purpose in the face of knowledge.

Ignore everything you read, hear or see, in the media about the business of big east athletics from now until a TV deal is done, unless you can source the info credibly, directly quoted from university officials, that will have to be accountable for their words and actions.

Trust, loyalty, honor. These words still mean something in this world.

 

[Dann]

so we just made a extra 4mil on top of w/e tv contract $$ we get.(12-15mil seems to be ballpark numbers throw around). so potentially we could end up with $18mil per year all together? interesting.

 

[mattp]

so we just made a extra 4mil on top of w/e tv contract $$ we get.(12-15mil seems to be ballpark numbers throw around). so potentially we could end up with $18mil per year all together? interesting.

it said 4.55 mil over 4 years, not per year. it says we were getting 900k/year and now it'll be 1.14m/year. either way it's a nice little bump and it says they'll air 325 hours of programming annually. that seems like a lot, so it should be great exposure

 

[Fishy]

Ignore everything except what you read on internet message boards where people with made up names, no track records and not a hint of accountability will give you the straight poop.

The UConn chick program signed a television deal.

Big yip.

 

[Dann]

it said 4.55 mil over 4 years, not per year. it says we were getting 900k/year and now it'll be 1.14m/year. either way it's a nice little bump and it says they'll air 325 hours of programming annually. that seems like a lot, so it should be great exposure

ahh good catch, i knew i read that wrong or something the numbers seemed to goo to be true. if this works out this will be great. we are quickly passing ruty/cuse for tv stuff with sny. now get some hockey/soccer/baseball games on sny also. then your talking about taking over the area tv wise. last year there was a soccer game vs wvu on sny and we just had the spring game on. we are making moves!

 

[mattp]

fish, you can discount women's basketball all you want, but that extra revenue helps. women's sports is a growing market and you never know if it might be a tiebreaker when conferences are looking to expand. as much as any women's program can be relevant the Lady Huskies are. they've probably had more coverage over the last 5 years than men's teams like Indiana Football or Wake Forest BBall. it's a valuable property for us, why downplay it?

 

[Fishy]

fish, you can discount women's basketball all you want, but that extra revenue helps. women's sports is a growing market and you never know if it might be a tiebreaker when conferences are looking to expand. as much as any women's program can be relevant the Lady Huskies are. they've probably had more coverage over the last 5 years than men's teams like Indiana Football or Wake Forest BBall. it's a valuable property for us, why downplay it?

I am not downplaying it - I am recognizing it for what it is...nothing new.

They signed a contract to replace their previous contract for an incremental bump. Nothing earthshaking, nothing "historic" (to contradict the press release), just a new deal to replace the expired one. There are no ripples from this deal that will affect anything else, no tea leaves to be read.

 

[Carl Spackler]

the key is mentioned in the article. The ability to cross-sectional advertise via a brand name and generate new interest. I don't expect to be seeing Vagisil or Good Housekeeping ads during UConn football broadcasts - but the point is for advertisers of products that appeal to multiple audience demographics (i.e brand names that pay big for advertising...like Ford, or GM, or soemthing............but the ability to reach new audiences to both advertise and self-promote...in the biggest media market in the world.

 

[speedoo]

I am not downplaying it - I am recognizing it for what it is...nothing new.

They signed a contract to replace their previous contract for an incremental bump. Nothing earthshaking, nothing "historic" (to contradict the press release), just a new deal to replace the expired one. There are no ripples from this deal that will affect anything else, no tea leaves to be read.

You don't think the top women's program in the country gaining TV access to the NY metro area is significant? True, those NYers previously had access via streaming of CPTV at about $60 each bball season, but this SNY access is far superior.

 

[Dann]

this will also help uconn donations and tix sales. instead of old people buying bags, hats and other crap from cptv they can put that towards the program. not to mention ppl won't be annoyed watching those infomercial things every game.

 

[Carl Spackler]

this will also help uconn donations and tix sales. instead of old people buying bags, hats and other crap from cptv they can put that towards the program. not to mention ppl won't be annoyed watching those infomercial things every game.

Don't dump on CPTV too hard Dan. CPTV has a very big role in the rise of uconn women's roundball to the status it's at now, and today is a sad day for many people in CT. But CPTV simply can't deliver what the program has grown into now. I'm 100% certain that the way the business deals have been handled around women's basketball broadcasting with this company in CT, were done in such a way as that the principle of do unto others as you would have done to you - was done, and nobody at CPTV is going to look at SNY or anything related to UCOnn in a negative way. Just a sad day for them, their baby has grown up.

Compelte contrast to how another company has been doing business in CT for years, that has had direct consequence on business of the UConn athletic department, even though UConn - as it has been with CPTV, has been completely loyal and open and honest about our intentions when mutual interests may be diverging.

 

[Fishy]

You don't think the top women's program in the country gaining TV access to the NY metro area is significant? True, those NYers previously had access via streaming of CPTV at about $60 each bball season, but this SNY access is far superior.

No.

It's good for the UConn women's basketball fans outside the state, in whatever numbers they exist, but significant in any other respect? No.

 

[Carl Spackler]

No.

It's good for the UConn women's basketball fans outside the state, in whatever numbers they exist, but significant in any other respect? No.

You are so full of baloney. The ability to sell blocks of advertising time that can span the demographics that follow UConn women's basketball, men's basketball, and football in live sports programming isn't significant? A company like say - Ford - and I'm pulling that out of a hat, don't read anything to it, just an example of a company like Coca Cola, or McDonalds, or whomever that pays HUGE dollars for advertising spanning a wide range of target audiences, just became a very attractive customer for SNY.

you must be the same guy that told me that selling advertising time on television to live audiences isn't a big deal.

 

[speedoo]

You are so full of baloney. The ability to sell blocks of advertising time that can span the demographics that follow UConn women's basketball, men's basketball, and football in live sports programming isn't significant? A company like say - Ford - and I'm pulling that out of a hat, don't read anything to it, just an example of a company like Coca Cola, or McDonalds, or whomever that pays HUGE dollars for advertising spanning a wide range of target audiences, just became a very attractive customer for SNY.

you must be the same guy that told me that selling advertising time on television to live audiences isn't a big deal.

Excellent point. Think Jeter for Ford on a smaller scale: plenty of companies would pay some bucks to feature DT, Sue Bird, Swin Cash, Tina Charles and Maya Moore pushing product.. And there will be more stars in the future: Hartley, Dolson, KML, Stewart, etc.

 

[whaler11]

If I know anything about NYC.... They love their fringe sports like women's basketball. Give them a series of 80-40 blowouts, they will eat it up.

 

[Fishy]

You are so full of baloney. The ability to sell blocks of advertising time that can span the demographics that follow UConn women's basketball, men's basketball, and football in live sports programming isn't significant? A company like say - Ford - and I'm pulling that out of a hat, don't read anything to it, just an example of a company like Coca Cola, or McDonalds, or whomever that pays HUGE dollars for advertising spanning a wide range of target audiences, just became a very attractive customer for SNY.

you must be the same guy that told me that selling advertising time on television to live audiences isn't a big deal.

Trust me, I don't read anything into your posts - you've pulled a lot of out a hat, more out of thin air and even more out of your ass.

I can only imagine the buzz going around the marketing departments of Ford, Coca Cola and McDonalds over this news today. Good Lord, I wish I lived in the world of cotton candy and bubble gum where this television deal was even remotely as important you peeps seem to think.

It's a fine deal for UConn. It keeps the checks coming in. It lets the handful of fans outside the the state of Connecticut and within the SNY footprint see more games. All lovely.

But no one else gives a s***.

 

[whaler11]

You are so full of baloney. The ability to sell blocks of advertising time that can span the demographics that follow UConn women's basketball, men's basketball, and football in live sports programming isn't significant? A company like say - Ford - and I'm pulling that out of a hat, don't read anything to it, just an example of a company like Coca Cola, or McDonalds, or whomever that pays HUGE dollars for advertising spanning a wide range of target audiences, just became a very attractive customer for SNY.

you must be the same guy that told me that selling advertising time on television to live audiences isn't a big deal.

Lol. Do you really think YES and SNY are valuable because of the advertising dollars? Yeah, home delivery NY Times ads that YES played every break for 5 years are the cash cow. Not the per subscriber fee they extract from DTV, Comcast and Cablevision.

I just turned on the Mets and between innings they are showing a PSA.

 

[Fishy]

Lol. Do you really think YES and SNY are valuable because of the advertising dollars? Yeah, home delivery NY Times ads that YES played every break for 5 years are the cash cow. Not the per subscriber fee they extract from DTV, Comcast and Cablevision.

I just turned on the Mets and between innings they are showing a PSA.

You're a hater. SNY can now cross-market to eunuchs, old people and 11-year old girls - marketing companies all over this country are sporting wood over the potential to woo an audience that's equally receptive to Justin Bieber and Life Alert Pendants.

I tried to think of something that would appeal to eunuchs, but think I probably covered it with both Bieber and Life Alert.

 

[whaler11]

You're a hater. SNY can now cross-market to eunuchs, old people and 11-year old girls - marketing companies all over this country are sporting wood over the potential to woo an audience that's equally receptive to Justin Bieber and Life Alert Pendants.

I tried to think of something that would appeal to eunuchs, but think I probably covered it with both Bieber and Life Alert.

I'd try to guess what to market to women's basketball fans but since I've never actually met one, it will probably be wrong.

I imagine it l would look like an afternoon on GSN. Electronic cigarettes, 'diabetus' supplies and offers for free catheters.

 

[John Greene]

this will also help uconn donations and tix sales. instead of old people buying bags, hats and other crap from cptv they can put that towards the program. not to mention ppl won't be annoyed watching those infomercial things every game.

Those "old people" were at one time the primary reason women's BB was important at UConn. Has the primary audience changed? Been away from CT so long that I don't know. If it hasn't Geno better hope they follow the program to the new network.

 

[WallStreetHusky]

I'd try to guess what to market to women's basketball fans but since I've never actually met one, it will probably be wrong.

I imagine it l would look like an afternoon on GSN. Electronic cigarettes, 'diabetus' supplies and offers for free catheters.

Hey, do you have something against Wilford Grimley? Bet u are not a Robert Wagner or Sally Fields fan either......

 

[ConnHuskBask]

You're a hater. SNY can now cross-market to eunuchs, old people and 11-year old girls - marketing companies all over this country are sporting wood over the potential to woo an audience that's equally receptive to Justin Bieber and Life Alert Pendants.

I tried to think of something that would appeal to eunuchs, but think I probably covered it with both Bieber and Life Alert.

I now know what a 'eunuch' is thanks to Fishy and Google.

Knowledge is power.

 

[dsturdy5]

SNY is also available in Boston, minus Mets and whatever hockey they show. (Do they even show hockey?)

Will women's games be part of ESPN3/Watch ESPN? If so, that app just became part of Comcast's cable package today and added to the men's hoop and football games available on SNY/Watch ESPN, it gives fans outside of the region a free look at the women's program on a game by game basis.

 

[John Greene]

I'd try to guess what to market to women's basketball fans but since I've never actually met one, it will probably be wrong.

I imagine it l would look like an afternoon on GSN. Electronic cigarettes, 'diabetus' supplies and offers for free catheters.

The old joke was the the perfect sponsor for the WNBA was Snap on Tools.

 

[Chin Diesel]

The old joke was the the perfect sponsor for the WNBA was Snap on Tools.

So, wouldn't Husky tools be the perfect sponsor for Uconn?