It can be done in the NBA, but the better coached teams, Warriors, Spurs, Celtics, are running a more sophisticated offense. The athletic talent on D in the NBA and the end of the illegal defense call have made it inefficient even there. In college it's worse, and it isn't really even viable. In theory, a team with two guards who are at that level and other capable scorers to prevent double teams, could pull it off. UConn did...twice. But there is a reason why the 2011 team didn't click as well until Lamb got going. That allowed us to kill them when they doubled Kemba. Plus those teams played great defense, so the offense only had to be adequate.