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I said "lasting" damage.
So what the ratings are down for a few weeks? Even if they take a hit for the entire season, most fans will stay, the ones lost will come back. It's been proven time and again. The NFL is far more marketable than the NHL and can better absorb the hit.
You can call it a rounding error, but when you're dealing with unions, once you agree to certain concessions they tend to be permanent. It is incredibly difficult to roll things back once offered. I don't know what the sticking points are for the disagreements, but if it's a 401k vs a pension, The "rounding error" today isn't as nearly as important as the fact the those two retirement plans are completely different and have major impacts to the bottom line. Defined contribution plans are far easier to plan, much more affordable and far less risky for employers. Defined benefit plans are helping to bankrupt the auto industry. What could amount to a rounding error today can grow into serious dollars depending on the foundation of the retirement package.
http://espn.go.com/nfl/story/_/id/8426996/owners-budge-latest-talks-fail-produce-deal-source-says
$100k per team to solve the pension issue.