You're arguing against a point I didn't make. If the board of a fortune 500 company steers the company in the wrong direction and its performance suffers, the CEO will take the fall for it. Just like a head coach with an underperforming team, it comes with the job. He has done an absolutely miserable job of presenting the case to the fans, treating all of us like we're four and can't tell there is BS spewing from every league spokesman about the quality of the officiating. Goodell needs to grow a pair and tell the owners what they don't want to hear... that this rounding error they're fighting over is not even close to worth the damage it's doing to the reputation of the league.
You responded to the point I made by arguing about a point I wasn't making.
How do you know what Goodell is or isn't telling them behind closed doors?
Why are the owners to blame rather than the referees? The reputation of the league isnt' going to suffer any lasting damage from a season full of sh!tty officiating. The fans stuck with the NFL through shortened seasons. NFL season ticket holders pay for sh!tty preseason games at full price. There is an entire industry based on fantasy teams.
The NFL will be fine and the owners know that, which is why, IMO, the referees locked out will be forced to concede more than the owners. The NFL is bigger than the officials, not the other way around.
People will whine and complain, they'll call up sports radio, they'll post on message boards. Then on Thursday night, Sunday afternoon, and Monday night they'll be glued to their tv watching the sport they love.