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So signage space that probably costs money to advertise on is bartered for use of the helicopter. Aint no free.The athletic department doesn't pay for it.
"According to Schiano, the school gets use of the helicopter in exchange for advertising. Liberty signs are seen throughout Rutgers Stadium during football games."
http://www.pressofatlanticcity.com/sports/article_1264ed7c-da63-5501-9564-71b50fc4bf21.html
