Why do so many people not get this. Oklahoma wants to recruit students not football players, and they see New England as the top recruiting ground in the country for students (which it is). They want to bump their academic profile nationally. That's the pitch here. UConn brings a national brand and access to much better TV markets and a strong pipeline of kids who will be exposed to those schools. Houston does nothing for them. Nothing.
As someone who came from CT (and UConn) to Kansas University Law School, I can tell you they viewed that as a win for them. Northeastern kids readily look to Michigan, Penn State, Ohio State, North Carolina, UVA etc., but don't look at Big 12 schools.