Great for UConn - sure. But I would argue "The Shot" was the winner in the UNC / La Tech title game in 1994. Not because I was rooting for them, or care that they won, but rather, it was one of the defining moments to popularizing women's basketball. Especially when it was followed by the UConn undefeated season and the ever charismatic Rebecca Lobo.
In fact, I would not be a WBB fan if it wasn't for the nationally televised shot. Before that, my wife just thought it was stupid I liked women's basketball. After, she was open and bought me tix the next year to a Rutgers / GW game. One live game, and we were hooked.
Rutgers version of "the shot" varies, an early Shawnetta Stewart half court shot is a candidate; full court runs to score under the basket by Prince (2007 regional) and Scaife (WNIT finals) were most important.