My opinion is that conference affiliation for a big time program is very minor. You think Kentucky, UCLA, Florida, Kansas, Duke, North Carolina etc. are selling on their conference affiliation before tradition/ championships, practice facilities, NBA players, crazy fan bases/ atmosphere at games, academics, proximity to family/friends to see games etc.? Each team will play 1-2 big rivalry games each year that are televised and most of the others that get televised are early season tournaments, big time out of conference matchups, conference championship games, and the NCAA tournament. That is the vast majority of games that get prime time national exposure. So we get 1 game on national TV when we play Cincinnati, one when we play memphis, 1 in an early season tournament, 1 against a good random OOC matchup like michigan state this year, 1 against a previous rival like syracuse/pitt/louisville, 1 if we make the conference championship, and however many NCAA tournament games we play. I just don't see how conference affiliation has much to do with why a recruit would pick a school. I don't think it's a top 5 reason and probably not even a top 10 reason for most players. A team like Depaul or Providence has been selling conference affiliation with the big east. they should see a drop in recruiting now that they aren't with the UConn/ louisville/ syracuse type programs. It doesn't matter for big time programs. Just my opinion though