"The contests have been close and there is always something at stake. And when you add the players' and coaches' distaste for one another, the game becomes even juicier."
Really?
I think that it was a mistake to highlight only the reference to the coaches because Geno and Muffet have a long history of mutual respect for one another. No personal animosity at all.
I believe that it would have been more accurate to highlight
"players' and coaches' distaste for one another" since this is consistent with Rebecca's statement in her concluding paragraph to the effect that
"These teams don't like each other." This places the focus on the intensity of the rivalry, not some perceived (and, in my view, mistaken) impression that the two coaches bear ill-will to one another on a personal basis.
"The difference between the right word and the almost right word is the difference between lightning and the lightning bug." - Mark Twain
Both teams -- including players, coaches, and fan base -- just want
especially to win this game. And the one in March in South Bend. And absolutely any others that may be played in Hartford (Big East) or wherever (NCAA).