They are simple minded collegiate administrators that don't have a clue about business/media...and big business/media is what this conf realignment bs is built on.
Her brother, Steve Herbst, is the man who negotiated what is, according to the Sports Business Journal, $8.2 billion in television contracts for NASCAR. Prior to that he worked for CBS College Sports Network and NBA TV.
Steve Herbst, NASCAR, VP of Broadcasting and Global Media Strategy
Herbst, who is based in NASCAR’s New York City office, most recently held the position of executive vice president and general manger of CBS College Sports Network from 2008-2010. While there, he was responsible for managing all aspects of the 24-hour network. Under his leadership, the network’s subscriber base grew by 75 percent and advertising sales increased by 56 percent.
Prior to his stint at CBS-CSN, Herbst spent 19 years with the National Basketball Association in a number of broadcasting positions, including senior vice president of broadcast and general manager of NBA TV. He was responsible for managing the league’s relationships with ABC, ESPN and TNT; served as head of production, programming, marketing and scheduling for NBA TV after launching the network in 1999 and played a key leadership role in the NBA.com news operation, NBA’s video-on-demand productions and managed the league’s production and programming relationship with Sirius Satellite Radio.