CL82
NCAA Woman's Basketball National Champions
- Joined
- Aug 24, 2011
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It really is a question of prioritization. If game day experience and the look of a game on television is important then change the pricing structure and put students along the sidelines. But what they actually are looking to maximize is revenue. So corporate Season ticket holders money is the priority, regardless of whether people show up or not.They're reaping what they sewed.
The fans who were passionate about the team have been given the middle finger for far too long.
I've long advocated for a school run sell back program where STHs can pledge back their tickets to the school for resale at a cost of 50% of whatever the school ultimately realizes. That way, the cost of season tickets is mitigated, the school gets to sell the same seats twice, game day experience gets maximized with more butts in the seat, and the UConn brand gets enhanced because television show shows a sold out arena.
Some people have suggested that having a "official reseller" in StubHub, or whomever they use is an adequate substitute for this. I would disagree. That relies on the Season ticket holders to be willing to invest the time to list and sell the tickets, and allows them to set the market price. Having the school do this allows the school to set a price point to fill the arena, and, offer the tickets first to students, if that's a priority. Literally, everyone wins.