It was called Laptop-gate. Closely followed by Miles-gate and APR-gate. Many ticket buyers were turned off.
+ bad economy, rising ticket prices, priority points moving long time fans back, people stopped going to both men's and women's games (opting for 1) and an overall piss poor game day experience save for the product on the court. Yes, people want to be entertained, the band and music and cheerleaders and Jonathan should all be more involved and weed out the commercials.
Bringing in quality OOC competition and weeding out the nauseating games against some of the weakest teams in the country would help.
An upgrade in concessions and full service bars with TV's would help.
and last but not least, we're spoiled.
Having said all that, I'm always there with my friends and family