Very good question. When I was growing up, along with millions of Americans, I looked forward to Fridays when my weekly SI would arrive in the mail. It featured some of the very best sportswriters in the business, along with unparalleled sports photography.
Over the years, SI lost subscribers and advertising revenue as well as top sportswriters, the same trend that all print media was facing. The magazine shrank. Neither the articles or the photography was as good.
Eventually they were purchased by a UK based internet media company who continues to put out a print version of SI that vaguely resembles the former magazine version. But they have also migrated SI to an online version that publishes a lot of articles that are more “clickbait” than legitimate sports journalism.
It’s a sad fate for what once was the gold standard in sports journalism.