NIL legislation, like the transfer portal, will reshape collegiate sports, and unless there is federal legislation that makes it uniform nationwide, will just add fuel to arms race that is recruiting as we know it. Two states have laws that will go into effect July 1, 2021 which would definitely give their schools an advantage in recruiting. (Florida is one of those) There are so many variables in the laws states have passed that it is going to be chaotic. For example, some state’s laws say that any income that athletes receive must go into escrow until they are out of college, and some say they can spend it immediately. These laws could change UConn’s program in many ways. If most of these laws allow players to build a profile on social media to promote their brand will schools that ban players from certain platforms be forced to rescind? What if a player at a school that had endorsement deals with Nike wanted to endorse another brand? It will be the wild wild west chapter two, with the one time transfer waiver being chapter one. Then there’s the NCAA antitrust suit the Supreme Court heard oral arguments on at the end of March that could change everything. Stay tuned. JMO
I agree that NIL will change the landscape in college sports. But while it will certainly impact men’s football and basketball, I doubt that it will stem the flow of top collegians from one and done when they can make millions in the pros.
WBB is unique. Players earn a good living in the W/overseas leagues, but the money is not overwhelming, particularly if you can parlay your NIL into a 6 figure income in college basketball, which has far more media coverage than the W.
More to the point, UConn WBB has a unique opportunity that most of the top P-5 WBB programs lack. UConn is already the premier WBB program in the nation and there is no real competition from CFB in the Northeast. You have to go all the way to State College, PA to find a successful, big time CFB program that packs its stadium.
So if my theory is correct, so long as Geno is around, the absolute best place to market your NIL as a WBB player will be Storrs, CT.