This is actually a pretty good article on their business model.
Boasting partnerships with Gatorade, State Farm and Meta as well as growth across its social media platforms, Overtime Elite is poised to continue to disrupt the sports industry by relating to the coveted Gen Z audience.
www.forbes.com
I have no idea how much they are successful business wise, but if they were I’d guess they generate their money from socials, ticket sales, and partnerships while being able to save money by not having to market things outside of socials. Which is free and they do better than anyone in the sports industry.
Have no idea if that’s actually enough to pay for places to play, employees, players, employees, etc.
According to the article they’ve turned down offers for their rights package. They’re also taking a page out of Lavar Ball’s league with this one too.
Heading into Year 2, Overtime Elite plans to expand roster sizes with the hopes of bringing its teams overseas to play international competition in order to give players more exposure while increasing competition. Iron sharpens iron.
OTE planned to play abroad in 2021, but concerns over the Omicron variant halted any international travel. With a desire for a more robust and stronger competitive schedule for the players on the court and the cultural experiences and bonding off it, Overtime Elite is excited to take its talents overseas whether that’s France, Spain, Eastern Europe or Asia—even if that means creating an international tournament for other countries to come to.