I don't love Bruce Marshall as the head coach, but let's be careful about dumping on him, too. In fact, while he is playing in the weakest conference in the country, it has over the last few years gotten a lot bit stronger. The additions of Air Force, Robert Morris, RIT, Niagara have all contributed. RIT made it to the Frozen Four a couple of years ago. Air Force and Holy Cross have both won first round NCAA games as #15 or #16 seeds, which means they beat some very good hockey clubs. UCONN beat UMass Lowell earlier this year, the last loss by a Lowell squad that has since won 10 straight. Is the AHA going to match up with Hockey East on a regular basis? Of course not, but it is not the old MAAC either. The other factor that comes to Bruce's defense is that he is competing with minimal scholarships. Last I knew they had none. Someone somewhere mentioned they now have 2 but not sure that is accurate. Pretty much every other team in the conference has between 7 and 12, the league maximum. Again, I'm not saying Bruce is Jerry York or the BU coach, but ask yourself how Calhoun would do if he had to recruit with no scholarships and compete against teams all of whom had them. As far as attendance, I have been to a few games each year and the crowds have been decent considering they have zero marketing. I'd say 850-1000. They usually don't schedule home against basketball, which is a good thing, but I did attend one game against a women's home game and the crowd was pretty much average. There is a group of students but lots of families and high school/youth hockey types around that I don't really think are competing with basketball. And I think that would likely be the market going forward. I think kingdobbs is right about 3000 being average. Like anything BC, BU would probably do much better. Finally, in the interest of full disclosure, I did color commentary on one game on WHUS back in the day, in the old outdoor arena. UCONN-Army. And it was friggin' cold.