- Joined
- Oct 11, 2013
- Messages
- 1,613
- Reaction Score
- 9,384
Absolutely loving the hot takes here from people who think they’re craft beer experts. Sorry, but there is no craft beer demise in the U.S. The reality is that craft beer is a maturing market, and all maturing sectors face headwinds and the need to continue to innovate.
Here’s the reality: in 2023, 9,838 breweries operated in the U.S. In 2024, 9,922 breweries operated in the U.S. Craft beer’s retail dollar value actually rose 3% from 2023 to 2024. 2025 numbers won’t be release by the Brewers Assoc til spring 2026, but they’ll be fine.
Most brewery closures are not related to macro trends. They are issues specific to the brewery… not enough working capital, they produce underwhelming beers, can’t get into distro, etc. Sure, there are issues affecting all breweries - tariffs on equipment, hops/grains, the crazy increase in the cost of aluminum, shifting consumer preferences.
Craft beer is an intensely competitive space. Those who innovate, thrive. Those who provide a superior onsite consumer experience also thrive. Rogue was dying on the vine. Or, uh, bine, in the case of beer. Zero innovation. Compare that to Sierra Nevada, the number three craft brewery in the U.S., which has tweaked its recipes over the years and introduced new beers and packaging for today’s beer consumer. Sierra Nevada is doing well.
Is craft beer exploding like it did a decade ago? Of course not. The space is crowded, and in some areas, oversaturated. You can cry a tear for craft beer, if you’d like. But it’s not going away.
Here’s the reality: in 2023, 9,838 breweries operated in the U.S. In 2024, 9,922 breweries operated in the U.S. Craft beer’s retail dollar value actually rose 3% from 2023 to 2024. 2025 numbers won’t be release by the Brewers Assoc til spring 2026, but they’ll be fine.
Most brewery closures are not related to macro trends. They are issues specific to the brewery… not enough working capital, they produce underwhelming beers, can’t get into distro, etc. Sure, there are issues affecting all breweries - tariffs on equipment, hops/grains, the crazy increase in the cost of aluminum, shifting consumer preferences.
Craft beer is an intensely competitive space. Those who innovate, thrive. Those who provide a superior onsite consumer experience also thrive. Rogue was dying on the vine. Or, uh, bine, in the case of beer. Zero innovation. Compare that to Sierra Nevada, the number three craft brewery in the U.S., which has tweaked its recipes over the years and introduced new beers and packaging for today’s beer consumer. Sierra Nevada is doing well.
Is craft beer exploding like it did a decade ago? Of course not. The space is crowded, and in some areas, oversaturated. You can cry a tear for craft beer, if you’d like. But it’s not going away.