I think you may be underestimating how large that market is.
Maybe but I saw how fast the first iteration of DraftKings/FanDuel fizzled out.
Do you know people who want to bet on games but can’t find an outlet for those bets?
If the endgame is sad terminals inside BWW where people are betting $20 laying -115 on NFL sides then this was much ado about nothing.
A good amount of people don’t seem to get the margins are razor thin and don’t provide much profit to feed multiple mouths.
Just look at the complete lack of consumer protection that exists for the William Hills of the world to even achieve those low margins.
The reporting on the topic is so mind-blowingly bad it almost seems impossible that people can botch relatively easy concepts like these.