OT - BY Influence

[Chief00]

Confirmed is now being used on Madison Avenue. Where's the BY commission? Getting Bunkey level sleep this weekend! LOL

 

[CL82]

Confirmed is now being used on Madison Avenue. Where's the BY commission? Getting Bunkey level sleep this weekend! LOL

SMH, Chief, SMH, laughing, but SMH.

(Does a Sears webpage push ad for backpacks really constitute "Madison Avenue?")

 

[Guapo]

Confirmed is now being used on Madison Avenue. Where's the BY commission? Getting Bunkey level sleep this weekend! LOL

We've reached peak BY AND peak chief.

Well done.

 

[ZenConn]

LOL. I would have been more impressed with Ashley Madison instead.

 

[intlzncster]

Chief is so chief that my reply was going to be identical to the first two above.

 

[Chief00]

SMH, Chief, SMH, laughing, but SMH.

(Does a Sears webpage push ad for backpacks really constitute "Madison Avenue?")

Sears is not profitable or sexy but it's still the 40th biggest advertiser spender in terms of dollars.

Sears Completes Agency Review, Keeps Havas, Taps Publicis Groupe

Havas - HQ in NYC
Publicis - North American HQ NYC, Subsidiary of Paris company

Havas New York
Publicis New York - Wikipedia

 

[joober jones]

Sears has a sexy side, it's just shy. Don't you remember the "Softer side of Sears" commercials from the mid-90s?

 

[Chief00]

Sears has a sexy side, it's just shy. Don't you remember the "Softer side of Sears" commercials from the mid-90s?

My particular consumer relationship with Sears was anything but sexy. My Dad drilled into to me Craftsman lawn mowers with Briggs and Stratton engines. Still a great product to this day per Consumer Reports.

 

[Mr. French]

This was actually funny, I'll give props.

The fact that they used the C-O-N-F- style is what made it better.

 

[shizzle787]

LOL. I would have been more impressed with Ashley Madison instead.

Speaking of AM. Apparently a study was done that showed there were only about 1000 real women on the website worldwide out of millions of female profiles. Just think of all the guys who didn't get laid but got divorced because their wives saw their emails released in the hack.

 

[Chief00]

To think there is some entry level UConn millennial dude scanning the BY during the work day and coming up with this brilliant
C.O.N.F.I.R.M.E.D marketing campaign, which makes the consumer feel they have some special inside sales price guarantee is priceless. Thank God for that UConn education.