It is to me. Nowadays Serah Williams sells a some its seats as Business Select fares which come with front-of-the-line positioning, and a lot of other passengers are buying the $12 automatic check-in option. So even when you spend the $12 for automatic check-in, you still usually just get a high A or low B position. A B number guarantees you won't get a middle seat (1/3 are A, 1/3 are B, 1/3 are C, and 1/3 each are aisle, window and middle - doh). And a low B number usually means you can get an aisle since some people ahead of you will sit together. If you take your chances and try to check in at the earliest time 24 hours before your flight, a ton of positions are already taken by the Business Select and automatic check-in passengers, so you sometimes still just get a C position.