It is to me. Nowadays SW sells a some its seats as Business Select fares which come with front-of-the-line positioning, and a lot of other passengers are buying the $12 automatic check-in option. So even when you spend the $12 for automatic check-in, you still usually just get a high A or low B position. A B number guarantees you won't get a middle seat (1/3 are A, 1/3 are B, 1/3 are C, and 1/3 each are aisle, window and middle - doh). And a low B number usually means you can get an aisle since some people ahead of you will sit together. If you take your chances and try to check in at the earliest time 24 hours before your flight, a ton of positions are already taken by the Business Select and automatic check-in passengers, so you sometimes still just get a C position.
took a Southwest flight from Hartford to Fort Lauderdale over the Memorial Day wknd (from Thursday til Tues), paid the early check-in fee (12.50 at the time, now its 15.00 each way). Going down I had A-25 and A-26... coming back to Hartford I had A-22 A-23, other family members of mine where in the B's and C's. Glad I paid the extra fee (just more seating options).
Boarding we lined up with no problems on a "full" plane. last person on plane could actually get a great seat if they're flying solo and dont mind sitting between people (my case both ways).
The sexy stewardess thing isnt true anymore... just a few guys in shorts and polo tees.
Snacks were "plane" cookies, pretzels and cheese nips... drinks were water, juice, soda and they offered "adult" beverages on the way back (7:30pm flight).
Non-stop flights both ways... had to hang around in the air both ways due to arriving earlier than our 3hr flight schedule.
No TV's in the headrest, but you could log onto TV using a "smart" device if you had one... also WiFi was available for about $8.00.
TSA lines were ok... no hassle.
Airports do not have enough waiting seats or "charging stations" for your mobile devices.
overall it was cool flying Southwest