I don't see this as hypocritical, but rather being caught in a dilemma. The stated goal has been perfection (really excellence in the pursuit of perfection), which requires practicing the right way. Usually, that would coincide with winning but there are times when it doesn't. Auriemma has stated he would rather lose than reward bad habits (paraphrasing), and at times he has coached that way. At times he hasn't, as when he subs ONO in. However, he played neither ONO nor Stevens as much as he might have, given their performances in certain games. That to me signals he is caught between conflicting goals at times and is trying to reach the right compromise between them. If he simply was abandoning his adage as you imply he would have played ONO even more in the SC game.