Sorry, I thought this was common knowledge by now. Jordan's Furniture has a promotion where whatever you buy now is free if the UConn men and women both make it to the final game. Even the pillow. UConn stuff is all over the place. Ironically, I first heard about this in a Dan Shaughnessy column. He thinks he's throwing shade with this line, "Imagine rooting for Geno Auriemma to pay for your sectional."
Jordan's is a big Boston furniture retailer so admired by Warren Buffett he bought it about 25 years ago. They are known for promotions like free if the Sox win the Series or if there's a bunch of snow on Christmas. But this UConn thing could really happen. Imagine if the Huskies make the Final Four? All the Boston-area fans rooting for UConn.