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What people seem to ignore is that college basketball is more valuable than perceived. Why? Almost halDeal was combined basketball, football, + olympic sports in one deal. It is believed that uncoupling basketball from football as separate deal would be more money e.g. current deal is $250 million / year (I am making numbers up so please don't check me on this) but football and basketball on separate deals with different TV networks would be $200 million / year + $100 million / year = $300 million / year.
That's the theory and the NCAA is in the midst of doing the same thing with the NCAA Women's March Madness which has been attached to the Men's tournament for decades.
You are correct about the women's tournament being with ESPN, but the women's tournament is bundled with the championships of basically all other college sports as well as the international rights to the NCAA men's tournament. What is expected to change is that the women't tournament will be unbundled from the other college sports in the future and it will bring in more money than the bundle does today.Not sure what you are saying here.... the NCAA Women's tournament (ESPN/Disney) and NCAA Men's tournament (CBS/Viacom) have been separate media deals for decades.