Proposal: In NCAA Men’s Basketball, introduce a one-week break in mid-conference play (late January) that allows teams to either schedule a non-conference opponent or opt not to play. This would give teams a meaningful additional evaluation point closer to tournament selection, provide fans with high-quality, compelling matchups, and create a clear revenue opportunity through neutral-site, one-game events for conferences and television networks. Given how strong and entertaining non-conference games have been this season, uninterrupted conference play risks feeling comparatively stagnant. A mid-season non-conference window would restore competitive energy while benefiting teams, fans, and media partners alike.