Back in the Dark Ages when I was in college, getting a good education with an opportunity to play ball seemed like a great bargain. But back in the 1970’s top college coaches didn’t have multi-million $ incomes and top universities didn’t take in 100’s of millions every year from media rights, ticket & merchandise sales and alumni fundraising campaigns.
Over the years I’ve come full circle on athlete compensation. The idea that college athletes get tuition, room and board, while working their butts off year round to sustain a multi-billion $ industry is one of the most one-sided deals since Peter Minuit purchased Manhattan from the Native Americans for 60 guilders.
College athletes should be able to earn whatever they can off of their NIL. There will certainly be some hiccups along the way. In the end the system will finally compensate the athletes that work and compete, and college sports will survive.