Yeah it looked it up. There are some articles about how recruits don't wanna wear Russel Athletic. Why on earth would Georgia Tech sign a deal with them?
CEO/High level exec is a GT alum
GaTech Russell contract up for negotiation (expires June 2018):
What do companies pay for in an apparel contract?
Interesting read if interested on how sausage is made and metrics used to determine value.
>>That being the case, schools with the largest fan bases typically have the largest contracts, as their sales potential is greater. Three schools with the largest apparel contracts, Michigan, Notre Dame and Texas, ranked first, third and fourth, respectively, in a 2014 ranking of schools by licensing royalties received from merchandise sales. Tech was 50th.
“I think when you look at the three, their priority is retail, and, in fact the reason that they do these deals is because of retail,” Stansbury said on his podcast.
The success of the schools’ teams — and the consequential exposure that the winning brings — also is part of the purchase price. Whenever a team plays on television, with the apparel maker’s logos affixed across the uniforms and shoes/clears, the broadcast becomes a virtual commercial for that company and often can replace the need to buy advertising time, Jensen said.<<
