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It's interesting. It takes away some of the surprise of the announcement, for sure, but there's a phenomenon that's been studied about movie/tv show spoilers. Knowing a spoiler first and then watching on average leads to higher enjoyment ratings than just watching the work unspoiled. Humans are weird.
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Spoiler alert: spoilers make you enjoy stories more
Did someone spoil the next episode of "Game of Thrones"? They might have done you a favor.www.universityofcalifornia.edu
I would imagine that for teams who are going to get the recruit, the actual announcement will be much more enjoyable for the fans if they know in advance he's coming. He'll probably get fewer views on the announcement with less rival fans, but it'll go from tense to jubilant for some.
This is super interesting (and kind of surprising), but I'm also not really concerned with fan experience until the kid winds up on campus. If it was the NBA, I'm all for spoiling the announcement. But if the kids want their moment with a surprise let them have it.
What Trilly's doing is super disrespectful and reeks of a fragile, sad ego to me.