Tolokan's research re-discovered the trustee action of 1952 in which National Flag Blue was selected. Under modern color standards, that translated to a shade known as PANTONE© 289. A standard was set for the color - as well as for athletic logos and their use.
No standards were set for non-athletic logos, however. That task was taken up in 1996-1997 by University Communications, which commissioned Peter Good and Janet Cummings, alumni of the School of Fine Arts who have their own graphic design company, to create a new visual identity for the University.
It had been found that using PANTONE© 289 was problematic, particularly in print publications - National Flag Blue is so dark as to be barely indistinguishable from black in some printing. For the new standards, a slightly lighter shade of blue - PANTONE© 281 - was adopted as the new shade of blue in the visual identity program.
