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You're skipping over my other points from my previous posts. Peacock benefits from new subscribers who want to see these teams play. It's another revenue stream in addition to the advertising they play during these games.I get why Iowa games were selected. But, they are in the Central time zone; that made sense on week nights. Not sure it would make sense for home games at USC or UCLA on week nights if ratings and advertising dollars are the objective.
And being able to watch at your convenience versus trying to stay up for the West Coast games is the way to get around scheduling. There are plenty of posts on this board where members talk about watching the game in the morning or on the weekend. Or throw it all on BIG10+. It doesn't matter. The BIG10 has a multitude of options to leverage.