I guarantee you that a minuscule amount of people outside of this message board consider the one thing about the UConn Huskies that is distinctive to be an all-white husky.
The school says they want cohesive branding, but...
one of these things is not like the others
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They're changing the worn mascot too. So soon Jonathan XIII will be the one not like the others.![]()
Are they really changing the costume?? That might send me on the war path haha
Only if Nike tells them to do it...Are they really changing the costume?? That might send me on the war path haha
Only if Nike tells them to do it...
Only if Nike tells them to do it...
The actual dog and the Jonathan mascot suit aren't owned or operated by UConn athletics and have never been intended to represent our visual image. They are important, but athletics doesn't have any sort of responsibility to match the look.
I believe its Student Activities, same with the cheer squad
I can't believe I have to defend Nike, but you know UConn Athletics, in coordination with Licensing and Nike, did a review of our cluster-f of logos and decided to streamline everything. And I have no problem with you not liking the logo (hell, I wish it was a little more white) but this just isn't the end of the world.
And to clarify, there are currently no plans to replace the Mascot uniform or the live dog. This was only a change to the logo.
Only if Nike tells them to do it...
First of all, the Samoyad version has only been around since 2002. The one before that was really more husky. Second, when it came out is was more or less done without all the fanfare and it was a relatively modest alteration really. This is dramatic. I think in 2 or 3 years this one will go the way of the BC duck eagle...it lasted 2-3 years, everyone hated it, and they gradually phased it out. They didn't really announce the were doing it. But they just stopped using it and started using something else. That, I think will be Toupee Dog's fate. They've made too big a deal about it to back off now, but in a year or two it will be dumped either in favor of UCONN entirely, or it will be quietly replaced with something similar but more consistent with UConn's history.Were people this upset about Jonathan the Samoyed back in the 80s? That logo ignored 50 years of tradition by not even using a Husky.
Here's the bottom line: this logo isn't going anywhere, and in 2 or 3 years, people will associate this with UConn -- ALL of UConn's sports, might I add -- and forget why they hated it so much. I can't believe the previous logo had many supporters when it first came out; as much as it grew on me and I love it, it IS pretty cartoony.
They're changing the worn mascot too. So soon Jonathan XIII will be the one not like the others.![]()
Not really. Used to play Party Poker with my Husky25 moniker and I got way more Go UDub!!!'s than UConn.I think this is a great point.
HFD? Is that you?If you go back all the way to even the awful 1959 version it was all white. There is a reason. That was the UConn tradition. Penfield gets it. Nike, Susan Herbst, Ward Manuel, they don't and never will. The toupee husky could be pretty much anyone. Which is fine with Nike. They probably just pulled it out of their stock wolves/huskies anyway. For all the market babble about branding, they ignored the one thing that has been distinctive about UConn's Husky for 75 years...it is ALL WHITE!
That's not a real orange. It's a clemantine.Nike did get Quse to throw the swoosh on theirs.
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it gets panned by the majority of students, alumni and fans, so now they are back pedaling...
I think it has been panned everywhere...Worst, or best I guess depending on your point of view, was a comment that said "This is almost as bad as our new conference."I think there is a vocal minority... (and please - Facebook is a small sample of the demographics)
Suprisingly, the WBB has very few complaints about the new logo. http://the-boneyard.com/threads/new-logo-leaked.37847/

Honestly, this is the gang that couldn't shoot straight revisited. First they make a production about the new identity, but leave out the Husky for some new unveiling...it gets leaked so in desperation they email the world last night "releasing" the new logo...it gets panned by the majority of students, alumni and fans, so now they are back pedaling...it is no wonder they got schooled by Louisville...Maybe Susan needs to spend another couple of hundred thousand on another media advisor. This one seems at best modestly competent...
I doubt the school or Nike will make the change; but they absolutely should. Great job Penfield!!! The nice thing is that, if they don't make the change, we still have a great freakin' logo. 
My guess is they are trying to make this new husky logo look like a wolf on purpose.
Well, if you're going to make love to it then you'll have no problem adding white to it. Just aim good.Hey Pen can you do your magic and touch up the husky in this graphic? I want to make love to this graphic. I'd like to see what your version looks on this if you can do it.
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Yo Dove, how long have you been the 'Yard's "Resident Disgusting Pig"? As far back as I can remember(and that's gettin' a bit harder to do these days).Well, if you're going to make love to it then you'll have no problem adding white to it. Just aim good.
