Err, right. The point is the number of people who would be aware of it. You know, Gutenberg and stuff. Even predates the Jacksonian age.
This is the twitter age. Millions of people are aware of what happens, but no one cares after 48 hours because there have been a billion other tweets since then.
Now, I do think that Seth Davis lighting his d*** on fire would get us some lengthier attention. But that would be well worth it.