Name or no name, #11 is Ryan Boatright.
They're not selling a generic jersey, they are selling the jersey that RB wears at UConn. They're making licensing money off of UConn and Ryan Boatright.
I have no issue with UConn making money off their uniforms, but given the vigor with which the NCAA went after Boatright and UConn, it's cute that they have their hands in the cookie jar.
Interesting that Ryan Boatright's mom cannot receive a flight because of her son's talents, but Mark Emmert make a career of it.