I can help out. Generally, there are 2 types of NIL. There is NIL money for top stars from brands like Nike, Gatorade,… that is going to top players based on the star’s ability to market the brand. Think Paige Bueckers or Caleb Williams. That is not what Mora is talking about as that only impacts a very few players. Then, there is NIL cash that is being being paid by collectives, small and medium businesses, individuals,… that is basically paying the players for some “use” of NIL but is basically a payout. I don’t think large corporations are a big part of this. That is what Mora means when he says NIL.
At most large universities, they have a well developed booster club outside of university oversight that has been raising money for years for things like facilities, athletic scholarships, coaching salaries, … Many are now involved in NIL. To my knowledge, I don’t think UConn has a booster club, as historically the AD has been the fundraiser. With NIL it has to be an outside organization that is raising the money.