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-> Jim Mora made the call to action, often and vociferously as the football season unraveled, and UConn’s shakers, movers and influencers have been delivering the NIL goods.
“Clearly it’s a need here and we’ve been pounding the streets for the program,” said Mike Burton, who is a board member and football lead for the
Bleeding Blue for Good collective.
Burton, who with his family owns and operates Cenveo, a sprawling Stamford-based manufacturer of print-related products, and is the name on UConn’s football headquarters, joined Bleeding Blue for Good about six weeks ago and, with new executive director
Jared Thomas, a West Point grad who came from Purdue, has been ramping up efforts to raise name-image-likeness resources for the football program to use in recruiting.
They have set a goal to raise $500,000 and Burton announced via social media this week they are 75 percent of the way there, and confident of exceeding it.
Concurrently, Marc D’Amelio and his
Huskies NIL Collective raised nearly $27,000 from 195 donors over the weekend, and he matched it. And with his connections and strategy, he is bringing football players into the collective and teaching them “how to fish,” or, in this case, how to build their brand and find opportunities to monetize their name, image and likeness.
So the wheels are in motion for UConn football to be better positioned to compete for players, especially in the transfer portal, where the program was caught short last offseason. For people who have been asking how to get involved, D’Amelio’s website is
dameliohuskies.com. Bleeding Blue for Good is at
bleedingblueforgood.org. <-
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