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http://sportsillustrated.cnn.com/co...can-athletic-conference-launch/#ixzz2XogWgGNM
Aresco, a longtime former ESPN and CBS executive and the consummate salesman, is quick to point out that while the revenue side of the new television contracts is less than ideal, "in terms of exposure, it's everything we could want and more." This season, the last of its existing football deal, four of the league's nine opening-week games are relegated to ESPN3. In the new deal, all but eight games all season are guaranteed a spot on national television.
The reason why games are going to be on ESPN3 is because this is the last year of the football deal.
The new deal gives the conference national exposure starting next season.