I will address this one. Vic is trying to build a basketball culture in Mississippi and the Mid-South. The national audience is important, but he is going to spend time focusing on teams within a 5 or 6 hour drive of Starkville. Going to Jackson State this year was part of that plan. Yes, they are a cupcake, but a whole segment of fans that cannot make games in Starkville got a chance to meet the players and attend a game.
He is trying to re-create for women's basketball what Ron Polk did for men's baseball. MSU, Ole Miss, and USM all have large attendance for baseball. Their success has filtered down into D2, D3, Juco, and high school ranks as well. It is a baseball crazy state and can become a women's basketball crazy state with some focus. It won't happen over night, but the culture is changing.
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November 10, 2019 11:03:17 PM
STARKVILLE -- How times have changed.
Just eight games into his tenure at Mississippi State, coach Vic Schaefer took the 2012 version of his squad down to Hattiesburg for an early season contest against Joye Lee-McNelis' Southern Miss team.
For Schaefer, an adopted Mississippian whose drawl is a reminder of his deep Texas roots, the battle to rebuild an MSU program that had only briefly brushed with success in its 38-year history began in-state.
On Dec. 1, 2012, it was Lee-McNelis' Southern Miss squad that took down the Bulldogs 61-59 courtesy of an Ance Celmina two-point jumper with six seconds left. On that day, 1,100 fans sat in Reed Green Coliseum to watch the action.
Seven years on from that result, 7,591 maroon and white faithful packed the rungs of Humphrey Coliseum to watch Schaefer and Lee-McNelis' teams do battle once more during Saturday's 91-58 MSU victory.
And though the result was lopsided, the game offered a glimpse into the ever-growing psyche of basketball -- particularly women's basketball -- in the state of Mississippi.
"I just want to say thank you to (Mississippi State) fans, the administration and your people for supporting women's basketball," Lee-McNelis said. "You have transformed the culture of basketball in the state of Mississippi."
Through a career that has spanned four decades, Lee-McNelis has proved a strong voice for the conscious of Mississippi basketball. A Leetown native and Southern Miss grad, she concluded her four-year career (1980-1984) as the program's No. 9 all-time leading scorer and has coached the Golden Eagles since 2004.
"I can remember years ago when there was nobody here," Lee-McNelis quipped of Humphrey Coliseum. "When I was a player at Southern Miss and Polly Branch played here -- and she was a great player -- you could stand during the national anthem and count on your hands and toes how many people were here."
Conversely, Schaefer has been progressively indoctrinated into Mississippi basketball lore. In his now eight years at the helm in Starkville, the Bulldogs have twice reached the national title game, won the program's first ever SEC tournament championship, and been ranked in the Associated Press top 25 for 94-straight weeks.
Having taken the Bulldogs to unprecedented heights, Schaefer has earned a front row seat to what success has done for his team and school.
"We owe it to our fans, we owe it to our university and we owe it to our families -- we owe it to them to give them the best product we can give them," he said. "Our best effort every night -- no matter who we're playing against."
"We've got a brand that we're proud to be a part of and a brand in Mississippi State women's basketball that we have to uphold and we don't need to take that for granted," he continued.
Though the top-tier stability Schaefer has brought to MSU is impressive, it's the rabid fan base he has accumulated over the years in a state that lacks a history of interest in basketball that stands above all.
The longtime Texas A&M assistant coach was born and bred in a state and a region that prides itself on football success. Mississippi is no different.
While the hometown Bulldogs were on a bye this week, the sports world was transfixed on Saturday's gridiron meeting between No. 1 LSU and No. 2 Alabama just over an hour down Highway 82 in Tuscaloosa -- a matchup that drew 16.636 million viewers on CBS.
Granted football remains at the center of Mississippi and the Southern United States' athletic universe, Saturday's crowd at Humphrey Coliseum did its part in supporting the Bulldogs on the hardwood.
"Almost 7,600 people in there today when No. 1 and No. 2 were playing in football," Schaefer said. "We're in the south where football is a pretty big deal around here. To see that we have 7,500 people in there supporting women's basketball -- it's a pretty neat deal."
It's been 2,535 days since Schaefer and Lee-McNelis first met as head coaches at two of Mississippi's flagship institutions. And if Saturday's crowd, or the estimated 6,000 season tickets Schaefer says his program has sold prove anything, it's that women's basketball has grasped a firm foothold in the state. How times have changed.
"I think we all recognize that we're in a really special place," Schaefer added. "And that's what I consistently try to tell these kids -- it's not like this most places. You're at a really special place."