Edsall understood the importance of winning games at home, for UCONN, and he established a home winning tradition, that led to a program that was announcing sellouts regularly. The last official sellout, besides Michigan, I believe - was the final game of the 2010 season. Somebody correct me if I'm wrong, but I don't think we've sold out since then, other than Michigan. The fans in 2010, and before, and most of us boneyarders were there for the sellouts, weren't coming to see Cincinatti. They were coming to see UCONN win.
Diaco, I hope, understands, that winning games at home, is essential for the program to generate interest from the public. It's our culture. Win, for the home crowd, and keep winning, and UCONN fans show up. No time for losing. It's that simple.