Marc Damelio | Page 2 | The Boneyard

Marc Damelio

Status
Not open for further replies.
HooperScooper said:
That is crazy. I'm part of the old crowd and am no expert on Tik Tok but what exactly do they post on Tik Tok that makes them so popular? The only thing I can think of that would make them so popular is probably not allowed on Tik Tok. :)
Expand ...
Seconding this.

What the hell could teenagers post about on TikTok that would be worthy of 8 figures a year?
 
.-.
Argonaut said:
Keep asking, she’ll come around again.
Expand ...
She is in process of transferring there for fall semester. There’s still hope!

Unless she is like my fiancée who is a 2004 UConn grad, and was a theater major and never went to a game on campus. I asked her “ didn’t you know the men and women both won titles your graduating year?!” And she said “ I remember a lot of people at a bonfire walking back from our production of midsummers nights dream at Jorgensen , was that it?” She also went to school with genos daughter and they are still friends. None of this phases her in the least, couldn’t care less. ( although she humors me coming to a few games a year now, as long as we can drive by her old off campus houses and dorms on the way. ) One time at a really good game recently we made a basket that crowd lit up for and she jumped up an clapped and said “ yay sports” . Lol.
 
Tenspro2002 said:
Seconding this.

What the hell could teenagers post about on TikTok that would be worthy of 8 figures a year?
Expand ...
It's what other teenagers and 20 somethings consume instead of TV. Short little videos about all sorts of things. I don't know how else to explain it. Advertisers want to reach the 16-30 year olds, and this is where you can reach them (and YouTube). You can't reach them on broadcast TV. It's a big deal for UConn.

Craig Austrie's wife Heather makes $$ on TikTok too (way less). She's sexy and funny.
 
August_West said:
Lol here is the actual text thread between me and my college soph at tip off Wednesday .
I had no idea. Someone said tik tok I snapped a shot and I texted to her. And then got called “ bro”.
Expand ...
4C293565-60E0-4D72-8958-4CB972D42894.jpeg

Charli and Dixie - Bored
Mom - Looking to strike up a conversation with the guy sitting next to her.
Marc- rubbing his hands together in anticipation of the start of the game.
 
.-.
CL82 said:
View attachment 73586
Charli and Dixie - Bored
Mom - Looking to strike up a conversation with the guy sitting next to her.
Marc- rubbing his hands together in anticipation of the start of the game.
Expand ...
Who is that guy next to her? Looks like a DT. Travis Jones?
 
HuskyHawk said:
Who is that guy next to her? Looks like a DT. Travis Jones?
Expand ...
I was actually just about to post about him assuming people would wonder. It's Oneya D'Amelio, completely unrelated to the other D'Amelios I believe. He's also a TikTok star and has 25 million followers for his angry reactions. He was just in the Planet Fitness commercial during the Super Bowl with Lindsay Lohan

 
Tenspro2002 said:
Seconding this.

What the hell could teenagers post about on TikTok that would be worthy of 8 figures a year?
Expand ...
(For whomever wants a primer)
Originally dance tutorial videos. Dance videos are popular on TikTok as a social meme for young people. Short videos showing a certain dance step set to random song. Tutorials helped other young people do the dances themselves, so they became highly trafficked by people who wanted to be cool (basically everyone in high school at the time). These videos are also pushed by algorithms because well-dressed, fit, young, attractive females get views from essentially every gender and age group (a story as old as time).

At some point, the kid d'Amelios joined up with some top LA TikTokers and formed a TikTok collective called Hype House. This is what separated them from other popular dance TikTokers (alongside general personality, charisma, fashion sense, etc.). At that point (and really before) they had transitioned into social and family dynamics as a dominant form of content. Essentially celebrity culture. Who were they dating, wearing, seen with, what were they doing, etc. The Hype House was a rented LA mansion where they all independently filmed their videos, but most didn't live there. Think Studio 54 meets Def Jam or something, but with teenage drama. They all raised their own individual fame by capitalizing on the fame of each other. Despite being massively popular for a while, at some point, it became lame to be part of the Hype House, so the d'Amelio's left and continued doing their own thing.

Similar to the Kardashians, their parents were business savvy and capitalized and expanded their reach and exposure in smart ways (diversifying with YouTube vlogs - video diaries, taking content seriously, etc). Their income comes from posting sponsored videos, but also from actual modeling and ad partnerships (they've been in super bowl commercials, etc.) and now a reality show on Hulu where they have a chance to capitalize on the end of the Kardashians show to be the "it" celebrity family.
 
Last edited:
auror said:
(For whomever wants a primer)
Originally dance tutorial videos. Dance videos are popular on TikTok as a social meme for young people. Short videos showing a certain dance step set to random song. Tutorials helped other young people do the dances themselves, so they became highly trafficked by people who wanted to be cool (basically everyone in high school at the time). These videos are also pushed by algorithms because well-dressed, fit, young, attractive females get views from essentially every gender and age group (a story as old as time).

At some point, the d'Amelios joined up with some top LA TikTokers and formed a TikTok collective called Hype House. This is what separated them from other popular dance TikTokers (alongside general personality, charisma, fashion sense, etc.). At that point (and really before) they had transitioned into social and family dynamics as a dominant form of content. Essentially celebrity culture. Who were they dating, wearing, seen with, what were they doing, etc. The Hype House was a rented LA mansion where they all independently filmed their videos, but most didn't live there. Think Studio 54 meets Def Jam or something, but with teenage drama. They all raised their own individual fame by capitalizing on the fame of each other. Despite being massively popular for a while, at some point, it became lame to be part of the Hype House, so the d'Amelio's left and continued doing their own thing.

Similar to the Kardashians, their parents were business savvy and capitalized and expanded their reach and exposure in smart ways. Their income comes from posting sponsored videos, but also from actual modeling and ad partnerships (they've been in super bowl commercials, etc.) and now a reality show on Hulu where they have a chance to capitalize on the end of the Kardashians show to be the "it" celebrity family.
Expand ...
I just can't even.
 
It’s not hard to understand. Kids used to watch half hour sitcoms. They’d wait until Friday night at 8:30, sit in front of the TV and wait 22 minutes of episode for Urkel to say his tag line.

Kids don’t watch tv or absorb content like that. It’s archaic. Now these influencers put out a video or two a day and like someone mentioned, some even team up in one house together. And they put out content that you’re kids watch every single day more than once. Dance routines, fashion stuff, pranks. No worse than the horrible sitcom scripts we watched.
 
.-.
My 16 year old son has followed them for a while now. He tells me they have 'no talent whatsoever' but they are extremely popular (obviously), and this is the world we live in now, so good for them.
 
I would love to know what the terms of our contract with them is (sorry but 98% sure we are paying them - This guy didn't rediscover his UConn fandom out of the goodness of his heart and make his daughters come along for the ride - everything is opportunity cost for them).

To be clear I think it's a great strategy as everyone else here has said - but it's very likely a marketing expense. Maybe Marc gave UConn an alumni friends and family discount.
 
August_West said:
Apparently now.
Expand ...
Embrace it.

My 15-soon-to-be-16-year old daughter started calling my wife "girl' recently, and then she tried it out on me.

Once.

But she's been following these girls, and TikTok, for as long as they've been a thing.

If they can interest her in attending UConn, I am a fan for life.
 
Marc is a fraternity brother of mine who completed his last two years of undergrad in Storrs. He’s a legit fan who had court side Gampel seats prior to things blowing up on Tik Tok. Recently joined a group that bought Mitchell and Ness, along with JayZ, Michael Rubin (Fanatics, 76ers) Maverick Carter and others. That should probably bring more visibility to the program.
 
.-.
8893 said:
Embrace it.

My 15-soon-to-be-16-year old daughter started calling my wife "girl' recently, and then she tried it out on me.

Once.

But she's been following these girls, and TikTok, for as long as they've been a thing.

If they can interest her in attending UConn, I am a fan for life.
Expand ...
My 18 year old (soon to be 19) daughter calls us 'bruh' whenever we do or say something she doesn't agree with....I think it's funny
 
tentoes4rings said:
Marc is a fraternity brother of mine who completed his last two years of undergrad in Storrs. He’s a legit fan who had court side Gampel seats prior to things blowing up on Tik Tok. Recently joined a group that bought Mitchell and Ness, along with JayZ, Michael Rubin (Fanatics, 76ers) Maverick Carter and others. That should probably bring more visibility to the program.
Expand ...

Saw that - Really hope they start doing UConn throwback jerseys.
 
tentoes4rings said:
Marc is a fraternity brother of mine who completed his last two years of undergrad in Storrs. He’s a legit fan who had court side Gampel seats prior to things blowing up on Tik Tok. Recently joined a group that bought Mitchell and Ness, along with JayZ, Michael Rubin (Fanatics, 76ers) Maverick Carter and others. That should probably bring more visibility to the program.
Expand ...
I've had Pepe's pizza with Marc Damelio. Fact.

Marc has been a UConn basketball fan for over 3 decades. I don't see the "talent" that makes both of his daughters a big deal, but then again I am an old guy.
 
HobokenHusky said:
I would love to know what the terms of our contract with them is (sorry but 98% sure we are paying them - This guy didn't rediscover his UConn fandom out of the goodness of his heart and make his daughters come along for the ride - everything is opportunity cost for them).

To be clear I think it's a great strategy as everyone else here has said - but it's very likely a marketing expense. Maybe Marc gave UConn an alumni friends and family discount.
Expand ...
The guy is going to be one of our biggest donors and widely known public supporters. There isn't any evidence that he just randomly decided to start liking UConn basketball, he just wasn't a public figure before so no one knew who he was. He's good to have on our side.
 
Deepster said:
It’s not hard to understand. Kids used to watch half hour sitcoms. They’d wait until Friday night at 8:30, sit in front of the TV and wait 22 minutes of episode for Urkel to say his tag line.

Kids don’t watch tv or absorb content like that. It’s archaic. Now these influencers put out a video or two a day and like someone mentioned, some even team up in one house together. And they put out content that you’re kids watch every single day more than once. Dance routines, fashion stuff, pranks. No worse than the horrible sitcom scripts we watched.
Expand ...
And they can share it, getting an immediate response and more views raising their internet presence. Stuff getting share raises the value of the original content since it increases its views.
 
aburks41 said:
The guy is going to be one of our biggest donors and widely known public supporters. There isn't any evidence that he just randomly decided to start liking UConn basketball, he just wasn't a public figure before so no one knew who he was. He's good to have on our side.
Expand ...
He didn’t. He’s been a legit fan for a long time. DJd at Huskies, was well known around campus, was our social chairman at Sig Ep. He bleeds blue for sure.
 
.-.
Status
Not open for further replies.

Forum statistics

Threads
168,321
Messages
4,563,701
Members
10,458
Latest member
Liam Rainst


Top Bottom