I have no idea what possible accounting gymnastics may have happened at Louisville to make them look good on paper. some interesting stuff here. my knowledge of accounting, is that I send all the papers I need to send, to my accountant, and then get a ridiculous bill to pay. But I pay it, b/c the guy I use is a forensic accountant that gets hired to do audits and stuff, private, and local or fed govt......so I know my books are right.
It sure seems, that if I grasp a bit of what's been discussed, it appears that the books at Louisville, have been adjusted in such a way, that sports like basketball, and football, end up at the top of lists that media people compile regularly, to fill their information voids...lists like "top revenue programs", etc.
In that sense, it most certainly is smart PR by Louisville, to do that.
In the grand scheme of things, Louisville has what - an 18 year head start on us, when it comes to being left out in the wilderness? Tom Jurich, wasn't born old and wise. He's been trying to get Louisville back into the "in" crowd for nearly two decades. Louisville got cut out of the "in" crowd back in the first great migration of 1-A football schools back when UCONN upgrading to 1-A football, was still just an idea. THey were lucky, (just like we were lucky), that the Big EAst conference existed, and had it's priorities lined up the way they were. Because without the Big East, Louisville, doesn't get their invite to the "in" crowd in 2004, and neither does UCONN in 1997.
UCONN officials, can learn a lot, from TCU and Louisville people, and how they've operated their schools for the past 20 years, because those two schools are essentially the only ones out there, that have lost as much as we have in the past, when it comes to athletics, and football, and also found a way back in.
As for revenue, all I know is that there is income and expense when you run anything. I honestly don't know anything about UCONNs AD revenue streams when it comes to income and expense. Where does the income come from? how does it break down? What's it used for? I don't know.
But I do know that in the past, they've kind of made a point of indicating that the AD supports not only the varsity sports, but also covers all the expenses for the on-campus intramural sports programs, which I know are extensive, and usually, the department on the books, if I'm not mistaken, pretty much ends up breaking even with income and expense.
I don't know how many deparments across the country that do that, support all on-campus intramura stuff, as well as varsity, maybe they all do, I do know, that they've made a point of telling people that in the past.