Don’t have to. That isn’t the point. When you bring fans into the city in droves and win big, nationally televised games in the Garden, it builds the brand. We got good press multiple times today by filling up Fenway when BC couldn’t do it last year. These are the little battles we need to win to get where we are trying to go.
Also, sports radio in the big American cities is always mostly pro. New York, Boston, Philly, Chicago and LA like to talk MLB, NFL and NBA. That’s just normal. That’s their audience. Neither the guys hosting nor their callers seem too well versed in college sports.