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But in Tampa for example - doesn't seem to be a hot spot like Miami. So sure they fill some rooms, but at $1-200/night not much money to kick back.
The bigger the event/bowl the bigger the kickbacks. Most of the money being paid is based upon how much a hotel can increase their rates during the event/bowl. If minimal increase minimal payback. I am sure a few hotels sign up to be "Host Hotels" and I am sure you pay a premium to stay there. Avoid them and you can save some money.